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Insights...

Insights are designed to provide you with information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights give you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Schleich 1 2
2 (3) Fun Toys 7 18
3 (5) Nerf 5 4
4 (12) Fisher Price 6 1
5 (9) Crayola 15 12
6 (10) Mcfarlane Toys 14 16
7 (8) Mattel Games 8 17
8 (2) Heroes Of Goo Jit Zu 10 9
9 (4) Tamagotchi 4 6
10 (11) Play-doh 2 14
11 (6) National Geographic Toys 28 24
12 (13) Teamsterz Toys 18 13
13 (7) Hasbro Gaming 39 3
14 (15) Mega Bloks 24 21
15 (23) Jokes And Gags Toys 20 25
16 (19) Toomies Toys 37 43
17 (22) Original Slinky 33 New/Re-Entry
18 (21) Sea-monkeys 23 44
19 (16) Hot Wheels 3 5
20 (24) Fun Tattoos 53 41

Characters insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 1 4
2 Transformers Toys 2 12
3 (6) Dc Comics Toys 6 9
4 Cocomelon Toys 9 6
5 Peppa Pig 5 1
6 (3) Jurassic World Toys 4 2
7 (8) Bing Toys 32 29
8 (7) Barbie Toys 14 3
9 Care Bears Toys 19 14
10 (15) My Little Pony 13 13
11 (12) Paw Patrol Toys 3 17
12 (14) Miraculous Toys 10 7
13 (11) Monsterverse 11 10
14 (16) Super Mario Toys 17 31
15 (17) Smurfs Toys New/Re-Entry 36
16 (20) Hey Duggee Toys New/Re-Entry 23
17 (21) He-man And The Masters Of The Universe 7 41
18 (23) Blaze Toys 39 22
19 (22) Harry Potter Toys 36 26
20 (26) Thomas And Friends Toys 15 27

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 1
2 (3) Toy Vehicles 2 3
3 (2) Electronic Toys 6 4
4 (5) Party Bag Fillers 12 15
5 (4) Sensory Toys 7 12
6 (8) Sports and Outdoor Toys 14 11
7 (9) Baby & Toddler Toys 17 10
8 (6) Educational Toys 19 13
9 (7) Games 18 6
10 (13) Plush 8 7
11 (10) Dolls & Accessories Toys 10 2
12 Toy Guns And Weapons 11 9
13 (11) Blind Bags 13 5
14 (15) Putty And Slime Toys 20 25
15 (14) Role Play Toys 5 8
16 Arts and Crafts Activities 4 16
17 (18) Building & Construction Toys 21 14
18 (20) Crayons And Chalk New/Re-Entry 20
19 (21) Fancy Dress 27 24
20 (23) Stickers 16 29

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Superhero Toys 1 2
2 (3) Farm Toys 3 3
3 (2) Dinosaurs Toys 2 1
4 Wild Animal Toys 4 6
5 (6) Alien And Monster Toys 5 4
6 (7) Football Toys 11 12
7 (5) Fairies And Princess Toys 6 5
8 Unicorn 9 8
9 Sealife Toys 7 9
10 (11) Halloween 14 14
11 (12) Warrior Toys 17 16
12 New Army Toys 10 15
13 Pirate Toys 18 13
14 (15) Western Toys 12 17
15 (14) Medic Toys 16 10
16 (10) Fire And Rescue Toys 8 7