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Insights...

Insights are designed to provide you with invaluable information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights give you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Nerf 1 1
2 Fortnite 4 4
3 Hasbro Gaming 2 2
4 Schleich 3 3
5 (6) Play-doh 7 7
6 (5) Playskool Toys 12 5
7 (10) Hot Wheels 6 6
8 (7) Fisher Price 5 8
9 (12) Spirograph Toys 8 13
10 (9) Action Man 31 45
11 (13) Crayola 10 10
12 (14) Gookha Toys 22 9
13 (8) Treasure X 43 17
14 (17) Slinky Spring Toys 50 14
15 (19) Jokes And Gags Toys 23 24
16 Pikmi Pops Toys 17 21
17 (24) Top Trumps 20 27
18 (30) Hairdorables 18 23
19 (22) Knex 24 37
20 (11) Mega Bloks 11 18

Characters insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 1 1
2 Peppa Pig 2 2
3 Barbie Toys 3 3
4 Wwe Toys 10 7
5 Power Ranger Toys 9 13
6 (7) Pokemon Toys 4 5
7 (8) Transformers Toys 6 4
8 (6) Ben 10 Toys 8 10
9 Pj Masks Toys 7 6
10 (12) Overwatch 5 14
11 Thomas And Friends Toys 19 8
12 (10) Ben And Holly Toys 16 19
13 (16) Harry Potter 13 16
14 (15) Stranger Things 12 New/Re-Entry
15 (29) Enchantimals 17 18
16 (20) Fireman Sam Toys 32 20
17 (21) Shopkins Toys 28 New/Re-Entry
18 (14) Paw Patrol Toys 20 24
19 (13) Dreamworks Toys 23 33
20 (17) Dc Comics Toys 15 9

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 1
2 Electronic Toys 3 2
3 (4) Dolls & Accessories Toys 5 3
4 (3) Toy Guns And Weapons 4 6
5 Games 2 4
6 Role Play Toys 8 9
7 Sports and Outdoor Toys 7 8
8 (10) Fancy Dress 11 11
9 (8) Plush 9 7
10 (9) Die Cast & Toy Vehicles 6 5
11 Arts and Crafts Activities 12 13
12 (17) Cosmetics & Jewellery Toys 21 20
13 Sensory Toys 13 17
14 (12) Play Dough And Modelling Clay 10 12
15 (16) Party Bag Fillers 18 15
16 (15) Building & Construction Toys 15 16
17 (19) Baby & Toddler Toys 14 10
18 (14) Blind Bags 17 18
19 (20) Magic & Practical Joke Toys 22 25
20 (18) Educational Toys 16 14

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Fairies And Princess Toys 2 2
2 Super Hero Toys 1 1
3 Alien And Monster Toys 3 5
4 Unicorn 7 8
5 Farm Toys 6 3
6 Dinosaurs Toys 5 6
7 Army Toys 11 15
8 Wild Animal Toys 4 7
9 Poop Toys 14 14
10 (12) Halloween 9 12
11 (10) Fire And Rescue Toys 13 11
12 (11) Sea Life Toys 8 10
13 Football Toys 19 16
14 (16) Medic Toys 12 13
15 (14) Western Toys 10 9
16 (15) Police Toys 17 17
17 Warrior Toys 16 19
18 Pirate Toys 18 18
19 Christmas 15 4