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Insights...

Insights are designed to provide you with invaluable information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights give you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Hasbro Gaming 1 1
2 (3) Crayola 5 5
3 (4) Nerf 4 3
4 (2) Fisher Price 3 4
5 Schleich 2 2
6 Spirograph Toys 18 30
7 Fortnite 9 8
8 (12) Fun Sport Toys 58 23
9 Play-doh 17 9
10 Hot Wheels 8 7
11 (14) Gookha Toys 29 56
12 (11) Mega Bloks 6 12
13 (8) Mattel Games 7 6
14 (17) Kinsmart 51 19
15 (20) Baby Alive Toys 21 14
16 (15) Fun Toys 24 27
17 (22) Playskool Toys 23 10
18 New Shimmer N Sparkle Toys 14 15
19 (26) Heroes Of Goo Jit Zu 13 21
20 (13) Teamsterz Toys 19 13

Characters insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 1 1
2 Peppa Pig 3 4
3 (7) Pokemon Toys 5 3
4 (9) Thomas And Friends Toys 7 6
5 (6) Barbie Toys 4 5
6 (3) WWE Toys 9 9
7 (4) Transformers Toys 2 2
8 (5) Dc Comics Toys 11 8
9 (13) Bing 21 12
10 Power Ranger Toys 14 7
11 (8) Dreamworks Toys 18 13
12 (15) Pj Masks Toys 8 10
13 (18) Doctor Who Toys 29 25
14 (19) Harry Potter 23 26
15 (12) Stranger Things 36 33
16 New Shopkins Toys 35 22
17 (22) Teletubbies Toys 40 37
18 (25) Hey Duggee Toys 16 24
19 (23) My Little Pony Toys 17 11
20 New Cave Club 12 New/Re-Entry

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 1
2 Games 3 2
3 Electronic Toys 2 5
4 Die Cast & Toy Vehicles 4 4
5 Dolls & Accessories Toys 5 3
6 Arts and Crafts Activities 12 11
7 (8) Plush 7 6
8 (7) Sports and Outdoor Toys 14 7
9 Toy Guns And Weapons 9 9
10 Baby & Toddler Toys 13 8
11 (13) Colouring Books 19 20
12 (19) Crayons And Chalk 20 17
13 (11) Educational Toys 11 14
14 Fancy Dress 8 19
15 (12) Play Dough And Modelling Clay 22 12
16 (21) Wooden Toys 16 18
17 Role Play Toys 6 13
18 Sensory Toys 17 16
19 (16) Building & Construction Toys 10 15
20 Party Bag Fillers 23 23

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Super Hero Toys 1 1
2 (3) Fairies And Princess Toys 4 2
3 (4) Farm Toys 5 4
4 (2) Alien And Monster Toys 3 3
5 (9) Dinosaurs Toys 6 5
6 (5) Unicorn 10 7
7 (6) Halloween 12 12
8 (7) Wild Animal Toys 2 6
9 (10) Medic Toys 11 10
10 (13) Pirate Toys 16 16
11 (14) Football Toys 14 9
12 (8) Sea Life Toys 8 11
13 (15) Poop Toys 17 14
14 (12) Western Toys 15 15
15 (17) Christmas 18 19