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Insights...

Insights are designed to provide you with invaluable information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights give you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Hasbro Gaming 1 3
2 Crayola 2 6
3 Play-doh 7 4
4 Nerf 3 1
5 (6) Schleich 5 2
6 (10) Bestway 50 28
7 (5) Mattel Games 4 12
8 Fisher Price 6 9
9 (7) Treasure X 15 52
10 (9) Fortnite 9 5
11 (18) Hairdorables 23 11
12 (11) Baby Alive Toys 12 14
13 (12) Hot Wheels 10 8
14 (26) Knex 11 23
15 (14) Fun Sport Toys 17 31
16 (15) Playskool Toys 18 7
17 (16) Heroes Of Goo Jit Zu New/Re-Entry 38
18 (17) Minecraft Toys 35 44
19 (24) Fun Stationery 39 22
20 (23) Pikmi Pops Toys 32 58

Characters insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 1 1
2 Transformers Toys 2 3
3 Peppa Pig 6 4
4 (6) Barbie Toys 3 2
5 (4) Pokemon Toys 4 9
6 (8) Bing 5 11
7 (5) WWE Toys 10 5
8 (7) Ben 10 Toys 9 7
9 Stranger Things 7 12
10 (13) Thomas And Friends Toys 20 13
11 Pj Masks Toys 8 6
12 (15) Game Of Thrones 12 26
13 (10) Dreamworks Toys 11 14
14 (18) Paw Patrol Toys 15 32
15 (19) My Little Pony Toys New/Re-Entry 10
16 Ben And Holly Toys New/Re-Entry 15
17 Doctor Who Toys 19 New/Re-Entry
18 (14) Dc Comics Toys 13 16
19 (25) In The Night Garden Toys New/Re-Entry New/Re-Entry
20 (31) Power Ranger Toys 17 18

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 1
2 Games 2 5
3 (4) Dolls & Accessories Toys 3 2
4 (3) Electronic Toys 4 3
5 (7) Sports and Outdoor Toys 13 7
6 (5) Arts and Crafts Activities 9 12
7 (6) Play Dough And Modelling Clay 10 8
8 Die Cast & Toy Vehicles 6 6
9 (10) Plush 16 9
10 (9) Toy Guns And Weapons 5 4
11 (12) Baby & Toddler Toys 19 11
12 (11) Blind Bags 15 18
13 Colouring Pens 17 24
14 (15) Colouring Books 11 19
15 (14) Role Play Toys 7 10
16 Wooden Toys 14 21
17 (20) Building & Construction Toys 8 16
18 (19) Party Bag Fillers 18 13
19 (17) Painting 32 30
20 (18) Sensory Toys 23 14

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Alien And Monster Toys 1 5
2 (3) Fairies And Princess Toys 2 1
3 (2) Super Hero Toys 3 2
4 Farm Toys 4 4
5 Dinosaurs Toys 6 6
6 (7) Wild Animal Toys 5 3
7 (6) Sea Life Toys 8 8
8 Unicorn 7 7
9 (10) Football Toys 12 9
10 (9) Army Toys 11 16
11 (13) Pirate Toys 15 18
12 (11) Fire And Rescue Toys 9 14
13 (12) Medic Toys 17 11
14 Western Toys 14 15
15 (16) Poop Toys 18 12
16 (17) Easter 10 New/Re-Entry
17 (15) Halloween 13 10
18 New Police Toys 16 13