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Insights...

Insights is designed to provide you with invaluable information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights gives you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Nerf 1 2
2 Hasbro Gaming 2 1
3 Fortnite 4 3
4 Schleich 3 4
5 (6) Fisher Price 6 5
6 (7) Fun Toys 9 10
7 (5) Crayola 10 7
8 Play-doh 15 11
9 Fun Stationery 17 15
10 (15) Playskool Toys 7 13
11 (10) Top Trumps 33 18
12 (11) Hot Wheels 11 14
13 (12) Stretchies Toys 38 51
14 (13) Teamsterz Toys 5 9
15 (16) Spirograph Toys 30 75
16 (14) Gookha Toys 13 6
17 Fun Sport Toys 22 17
18 Treasure X New/Re-Entry New/Re-Entry
19 Fun Tattoos 27 12
20 (21) Mattel Games 16 50

Characters insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 1 1
2 Barbie Toys 4 9
3 Transformers Toys 2 2
4 Peppa Pig 7 3
5 Ben 10 Toys 10 13
6 Pokemon Toys 5 8
7 (8) Harry Potter 8 11
8 (10) Pj Masks Toys 3 4
9 Dc Comics Toys 9 5
10 (7) Secret Life Of Pets 12 22
11 My Little Pony Toys 6 12
12 (13) Wwe Toys 14 28
13 (14) Emoji Toys 20 25
14 (19) Shopkins Toys 13 16
15 (12) Paw Patrol Toys 16 18
16 (15) Doctor Who Toys New/Re-Entry New/Re-Entry
17 (16) Thomas And Friends Toys 18 6
18 Postman Pat Toys New/Re-Entry 20
19 (20) Vampirina Toys 27 14
20 (21) Yokai Watch Toys 28 New/Re-Entry

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 1
2 (3) Toy Guns And Weapons 4 4
3 (2) Games 5 2
4 Sports and Outdoor Toys 2 3
5 Dolls & Accessories Toys 3 5
6 Electronic Toys 7 6
7 Party Bag Fillers 9 8
8 (9) Die Cast & Toy Vehicles 6 7
9 (8) Plush 12 10
10 Role Play Toys 8 9
11 Fancy Dress 10 11
12 (14) Putty And Slime Toys 13 17
13 (16) Blind Bags 11 13
14 (12) Sensory Toys 14 14
15 (13) Bubbles Toys 19 26
16 (15) Arts and Crafts Activities 20 12
17 Play Dough And Modelling Clay 22 21
18 Jigsaw & Puzzles 24 31
19 Colouring Books 34 20
20 Building & Construction Toys 17 19

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Super Hero Toys 1 1
2 Alien And Monster Toys 4 2
3 Wild Animal Toys 3 4
4 Fairies And Princess Toys 6 3
5 Farm Toys 2 5
6 Dinosaurs Toys 5 7
7 Unicorn 7 6
8 Medic Toys 12 8
9 Football Toys 9 9
10 Pirate Toys 13 14
11 (12) Army Toys 11 13
12 (11) Sea Life Toys 10 10
13 Halloween 18 11
14 Poop Toys 15 17
15 Western Toys 8 12
16 Police Toys 17 15
17 Warrior Toys 16 16
18 Easter 19 20