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Insights...

Insights is designed to provide you with invaluable information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights gives you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Schleich 1 1
2 (3) Hasbro Gaming 6 12
3 (2) Nerf 2 2
4 Teamsterz Toys 8 3
5 Crayola 12 10
6 Top Trumps 4 7
7 Fun Toys 5 4
8 Jokes And Gags Toys 24 11
9 (10) Mashems 38 14
10 (25) Play-doh 9 17
11 Bestway 3 5
12 (21) Traditional Games 18 21
13 (12) Fun Stationery 21 13
14 (9) Fun Tattoos 7 20
15 (13) Stretch Armstrong 19 New/Re-Entry
16 (15) Gookha Toys 13 8
17 (20) Gelli Baff Toys 23 33
18 (39) My Princess Collection Toys 25 22
19 (28) Little Live Pets 11 New/Re-Entry
20 (17) Fun Stickers 34 16

Characters insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 1 1
2 Peppa Pig Toys 2 2
3 (4) My Little Pony Toys 9 5
4 (3) Pj Masks Toys 4 3
5 Transformers Toys 3 4
6 Pokemon Toys 7 9
7 Emoji Toys 8 6
8 (10) Dc Comics Toys 6 New/Re-Entry
9 (8) Paw Patrol Toys 10 7
10 (9) Shopkins Toys 5 8
11 Dreamworks Toys 11 New/Re-Entry
12 (13) Teenage Mutant Ninja Turtles Toys New/Re-Entry 11
13 New Barbie Toys New/Re-Entry New/Re-Entry
14 (12) Thomas And Friends Toys 16 12
15 (20) Hanazuki Toys New/Re-Entry New/Re-Entry
16 (17) Angry Birds Toys New/Re-Entry New/Re-Entry
17 (21) Minions Toys New/Re-Entry 10
18 (15) Wwe Toys 17 New/Re-Entry
19 (16) Exogini Toys New/Re-Entry New/Re-Entry

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 2 1
2 (4) Games 3 4
3 Sports and Outdoor Toys 1 2
4 (2) Party Bag Fillers 4 3
5 Die Cast & Toy Vehicles 10 6
6 Putty And Slime Toys 9 9
7 Sensory Toys 11 10
8 Toy Guns And Weapons 5 5
9 (10) Electronic Toys 7 11
10 (9) Fancy Dress 6 7
11 Magic & Practical Joke Toys 12 12
12 (13) Arts and Crafts Activities 13 17
13 (14) Plush 19 23
14 (12) Baby & Toddler Toys 24 18
15 Dolls & Accessories Toys 14 15
16 (17) Cosmetics & Jewellery Toys 16 14
17 (20) Bubbles Toys 17 8
18 Colouring Books 15 29
19 (23) Play Dough And Modelling Clay 18 20
20 (16) Building & Construction Toys 23 16

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Unicorn 2 New/Re-Entry
2 (5) Farm Toys 4 4
3 Wild Animal Toys 6 3
4 (2) Super Hero Toys 1 1
5 (4) Dinosaurs Toys 3 2
6 (7) Fairies And Princess Toys 7 5
7 (6) Alien And Monster Toys 9 6
8 Sea Life Toys 5 8
9 Football Toys 8 10
10 Pirate Toys 17 12
11 Halloween 13 9
12 Police Toys 10 11
13 Army Toys 14 7
14 (15) Western Toys 11 15
15 (17) Warrior Toys 12 13
16 (14) Fire And Rescue Toys 15 14
17 (16) Medic Toys 16 16