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Insights...

Insights is designed to provide you with invaluable information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights gives you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 (2) Nerf 3 1
2 (1) Hasbro Gaming 1 2
3 (4) Schleich 2 3
4 (3) Crayola 7 4
5 (6) Play-doh 4 5
6 (9) Little Live Toys 52 14
7 (5) Knex 8 10
8 (7) Top Trumps 17 12
9 (11) Minecraft Toys 14 24
10 Britains Toys 73 54
11 (12) Fun Toys 20 17
12 (14) Voltron Toys 13 27
13 Baby Alive Toys 6 7
14 (17) Pikmi Pops Toys 5 11
15 (22) Furby Toys 48 New/Re-Entry
16 (18) Slinky Toys 36 43
17 (16) Lamaze Toys 35 18
18 (15) Jokes And Gags Toys 19 19
19 (21) Bontempi Toys 15 53
20 (23) Aquadoodle Toys 28 13

Characters insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 2 1
2 Peppa Pig 1 2
3 Pj Masks Toys 3 3
4 Pokemon Toys 7 10
5 (7) Barbie Toys 5 14
6 (5) Shopkins Toys 8 6
7 (6) Transformers Toys 4 4
8 Ben And Holly Toys 9 13
9 My Little Pony Toys 6 7
10 (13) Vampirina Toys 16 5
11 (10) Teletubbies Toys 21 17
12 (11) Teenage Mutant Ninja Turtles 10 15
13 (12) Paw Patrol Toys 17 8
14 Ben 10 Toys 12 18
15 Minions Toys 25 12
16 (20) Fireman Sam Toys 31 11
17 (18) Dc Comics Toys 15 9
18 (19) Emoji Toys 19 19
19 (21) Dreamworks Toys 23 24
20 (22) Doctor Who Toys 13 23

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 New/Re-Entry
2 Games 3 New/Re-Entry
3 Electronic Toys 2 New/Re-Entry
4 Toy Guns And Weapons 7 New/Re-Entry
5 Sports and Outdoor Toys 8 New/Re-Entry
6 (7) Die Cast & Toy Vehicles 6 New/Re-Entry
7 (6) Dolls & Accessories Toys 4 New/Re-Entry
8 Plush 5 New/Re-Entry
9 Arts and Crafts Activities 9 New/Re-Entry
10 Role Play Toys 15 New/Re-Entry
11 Sensory Toys 10 New/Re-Entry
12 (16) Fancy Dress 16 New/Re-Entry
13 (15) Baby & Toddler Toys 19 New/Re-Entry
14 Educational Toys 22 New/Re-Entry
15 (12) Building & Construction Toys 13 New/Re-Entry
16 (19) Cosmetics & Jewellery Toys 24 New/Re-Entry
17 Play Dough And Modelling Clay 11 New/Re-Entry
18 (13) Party Bag Fillers 18 New/Re-Entry
19 (20) Musical Toys 17 New/Re-Entry
20 (18) Blind Bags 14 New/Re-Entry

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Super Hero Toys 1 1
2 Fairies And Princess Toys 4 7
3 Farm Toys 6 5
4 (7) Medic Toys 8 9
5 (4) Unicorn 3 6
6 (8) Wild Animal Toys 7 3
7 (6) Alien And Monster Toys 2 2
8 (5) Dinosaurs Toys 5 4
9 Sea Life Toys 11 10
10 (12) Army Toys 15 14
11 Halloween 12 13
12 (10) Pirate Toys 13 16
13 (15) Fire And Rescue Toys 18 11
14 (16) Western Toys 17 18
15 (13) Football Toys 9 12
16 (18) Christmas 10 8