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Insights...

Insights are designed to provide you with invaluable information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights give you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 (2) Hasbro Gaming 1 2
2 (1) Schleich 3 3
3 Fisher Price 5 4
4 Hot Wheels 2 1
5 (7) Nerf 7 5
6 (13) Baby Alive Toys 23 63
7 (15) Mattel Games 9 6
8 (9) Mega Bloks 18 15
9 (52) Sea-monkeys 73 New/Re-Entry
10 (6) Play-doh 10 8
11 (5) Spirograph Toys 25 21
12 (10) Crayola 14 12
13 (14) Teamsterz Toys 13 9
14 (12) National Geographic Toys 11 17
15 (8) Fortnite 15 7
16 (21) Playskool Toys 6 10
17 (18) Casdon 8 24
18 New Power Play 69 35
19 Stickle Bricks New/Re-Entry 78
20 (26) John Deere Toys 22 22

Characters insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 1 3
2 (3) Peppa Pig 2 2
3 (2) Transformers Toys 8 7
4 (6) Barbie Toys 4 4
5 (19) Jurassic World Toys 6 22
6 (11) Pj Masks Toys 7 14
7 (8) Bing Toys 5 5
8 (5) Super Mario Toys 23 19
9 (21) My Little Pony 13 40
10 (7) Ghostbusters 43 11
11 (10) G.I Joe Toys 32 New/Re-Entry
12 (20) Paw Patrol Toys 18 23
13 (23) Miraculous Toys 15 21
14 (13) Cocomelon Toys 28 16
15 (14) Blues Clues & You 19 35
16 Hey Duggee Toys 27 32
17 (9) Dc Comics Toys 3 8
18 (4) Pokemon Toys 9 1
19 (15) Thomas And Friends Toys 11 9
20 (24) WWE Toys 22 13

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 1
2 (3) Games 3 4
3 (4) Dolls & Accessories Toys 4 5
4 (2) Electronic Toys 5 6
5 Toy Vehicles 2 3
6 Role Play Toys 7 10
7 Plush 6 2
8 (10) Educational Toys 10 19
9 Baby & Toddler Toys 8 17
10 (8) Arts and Crafts Activities 13 11
11 Building & Construction Toys 14 16
12 Toy Guns And Weapons 9 7
13 (16) Sports and Outdoor Toys 21 12
14 Sensory Toys 11 8
15 (13) Play Dough And Modelling Clay 16 14
16 (21) Musical Toys 12 18
17 (24) Wooden Toys 20 22
18 (22) Stickers 25 15
19 (15) Blind Bags 15 9
20 (17) Party Bag Fillers 31 23

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Super Hero Toys 1 1
2 (5) Dinosaurs Toys 3 4
3 (2) Fairies And Princess Toys 5 7
4 Farm Toys 4 3
5 (3) Wild Animal Toys 6 5
6 (9) Sea Life Toys 11 13
7 (6) Alien And Monster Toys 7 2
8 (7) Army Toys 14 11
9 (8) Unicorn 8 8
10 (12) Christmas 2 6
11 (10) Warrior Toys 9 12
12 (11) Fire And Rescue Toys 10 10
13 Medic Toys 12 14
14 Halloween 17 9
15 Football Toys 13 15
16 Police Toys 15 19
17 New Western Toys New/Re-Entry 17
18 (17) Pirate Toys 16 18
19 (18) Poop Toys New/Re-Entry 16