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Insights...

Insights are designed to provide you with invaluable information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights give you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Hasbro Gaming 1 1
2 Schleich 3 2
3 Nerf 8 3
4 Crayola 2 10
5 Play-doh 5 11
6 (7) Fisher Price 4 6
7 (6) Hot Wheels 7 8
8 (9) Spirograph Toys 16 13
9 (8) Mega Bloks 12 9
10 (11) Fortnite 11 4
11 (12) Knex 25 18
12 (10) Mattel Games 15 5
13 (14) Stickle Bricks 22 26
14 (15) Totally Tiny New/Re-Entry 54
15 (18) Fun Stationery 41 48
16 (20) Heroes Of Goo Jit Zu 13 32
17 (13) Baby Alive Toys 9 14
18 (22) Drumond Park 20 40
19 (27) Little Live Toys 14 25
20 (19) Aquadoodle Toys 24 22

Characters insights

Position Day Change Character L/W Position L/M Position
1 (2) Disney Toys 1 1
2 (1) Pokemon Toys 2 2
3 Peppa Pig 3 3
4 Barbie Toys 4 4
5 Bing 8 9
6 (7) Ben 10 Toys 7 7
7 (6) Thomas And Friends Toys 15 10
8 Pj Masks Toys 5 6
9 Paw Patrol Toys 11 25
10 Dragon Ball 10 11
11 Mortal Kombat New/Re-Entry 12
12 Power Ranger Toys 13 18
13 (15) Call Of Duty 26 21
14 (18) In The Night Garden Toys 12 32
15 (14) WWE Toys 24 31
16 (22) Harry Potter 33 28
17 (23) Postman Pat Toys 20 14
18 (21) Scooby Doo Toys 29 27
19 (20) Dreamworks Toys 17 13
20 (24) My Little Pony Toys 16 20

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 1
2 Games 4 2
3 Plush 2 4
4 (5) Electronic Toys 3 3
5 (4) Role Play Toys 20 9
6 (7) Die Cast & Toy Vehicles 6 7
7 (6) Dolls & Accessories Toys 5 5
8 Toy Guns And Weapons 14 6
9 Educational Toys 11 11
10 Arts and Crafts Activities 7 10
11 Building & Construction Toys 13 8
12 Play Dough And Modelling Clay 9 14
13 Colouring Books 15 21
14 Sports and Outdoor Toys 16 12
15 (21) Party Bag Fillers 22 33
16 (15) Baby & Toddler Toys 8 13
17 (20) Colouring Pens 18 24
18 (17) Putty And Slime Toys 25 23
19 (22) Colouring Pencils 29 26
20 (19) Musical Toys 12 19

Themes insights

Position Day Change Theme L/W Position L/M Position
1 (2) Super Hero Toys 1 1
2 (3) Farm Toys 3 3
3 (1) Fairies And Princess Toys 2 4
4 (5) Wild Animal Toys 5 5
5 (4) Alien And Monster Toys 4 2
6 Medic Toys 9 11
7 Unicorn 8 8
8 (9) Warrior Toys 6 7
9 (8) Dinosaurs Toys 7 6
10 Football Toys 14 16
11 Halloween 17 14
12 Sea Life Toys 10 9
13 (14) Pirate Toys 18 17
14 (13) Western Toys 13 12
15 Police Toys 11 13
16 (17) Fire And Rescue Toys 15 10
17 (16) Poop Toys 16 19
18 Easter 12 20