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Insights...

Insights is designed to provide you with invaluable information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights gives you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Schleich 1 1
2 Crayola 5 5
3 Fun Toys 3 3
4 (5) Nerf 2 2
5 (4) Hasbro Gaming 6 6
6 (8) Play-doh 12 4
7 (6) Lamaze Toys 9 29
8 (12) Funnyman Toys 8 19
9 (10) Tomy Toys 14 9
10 (9) Fun Stationery 10 12
11 (7) Teamsterz Toys 7 8
12 (15) Jokes And Gags Toys 11 10
13 (11) Baby Alive Toys 24 11
14 (13) Top Trumps 4 7
15 (16) Magical Kingdom Toys 42 50
16 (14) Little Live Toys 19 35
17 My Princess Collection Toys 33 36
18 (24) Paint Glow 27 15
19 (20) Toomies Toys 54 24
20 (19) John Deere Toys 69 22

Characters insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 1 1
2 Peppa Pig 3 2
3 Shopkins Toys 6 3
4 Pj Masks Toys 5 4
5 (7) Pokemon Toys 7 9
6 (5) Transformers Toys 2 5
7 (6) Teletubbies Toys 9 19
8 (10) Teenage Mutant Ninja Turtles 8 14
9 (12) Dc Comics Toys 11 7
10 (8) My Little Pony Toys 4 6
11 (9) Emoji Toys 10 21
12 (11) Paw Patrol Toys 13 20
13 (15) Dreamworks Toys 14 18
14 (13) Doctor Who Toys 18 New/Re-Entry
15 (16) Barbie Toys 24 17
16 (17) Fireman Sam Toys 15 New/Re-Entry
17 (19) Minions Toys 12 12
18 (14) Vampirina Toys 17 8
19 (20) Wwe Toys 19 16
20 (24) Ben And Holly Toys 25 New/Re-Entry

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys New/Re-Entry 1
2 Party Bag Fillers New/Re-Entry 3
3 Games New/Re-Entry 2
4 (5) Sports and Outdoor Toys New/Re-Entry 4
5 (4) Die Cast & Toy Vehicles New/Re-Entry 5
6 (8) Baby & Toddler Toys New/Re-Entry 12
7 (9) Arts and Crafts Activities New/Re-Entry 10
8 (11) Fancy Dress New/Re-Entry 8
9 (6) Electronic Toys New/Re-Entry 6
10 (7) Dolls & Accessories Toys New/Re-Entry 7
11 (10) Putty And Slime Toys New/Re-Entry 15
12 (13) Toy Guns And Weapons New/Re-Entry 9
13 (12) Sensory Toys New/Re-Entry 11
14 Magic & Practical Joke Toys New/Re-Entry 13
15 Plush New/Re-Entry 14
16 (18) Play Dough And Modelling Clay New/Re-Entry 16
17 (16) Educational Toys New/Re-Entry 21
18 (19) Role Play Toys New/Re-Entry 26
19 (17) Stickers New/Re-Entry 22
20 Building & Construction Toys New/Re-Entry 19

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Super Hero Toys New/Re-Entry 2
2 (5) Farm Toys New/Re-Entry 4
3 (2) Unicorn New/Re-Entry 5
4 (6) Wild Animal Toys New/Re-Entry 1
5 (4) Fairies And Princess Toys New/Re-Entry 7
6 (7) Halloween New/Re-Entry 6
7 (3) Dinosaurs Toys New/Re-Entry 3
8 Alien And Monster Toys New/Re-Entry 8
9 Sea Life Toys New/Re-Entry 9
10 Medic Toys New/Re-Entry 10
11 (14) Army Toys New/Re-Entry 16
12 (11) Football Toys New/Re-Entry 12
13 (12) Pirate Toys New/Re-Entry 13
14 (13) Christmas New/Re-Entry 11
15 Fire And Rescue Toys New/Re-Entry 17
16 Police Toys New/Re-Entry 14
17 Western Toys New/Re-Entry 15
18 Warrior Toys New/Re-Entry New/Re-Entry