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Insights...

Insights are designed to provide you with invaluable information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights give you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 (2) Spirograph Toys 3 44
2 (1) Hasbro Gaming 4 2
3 Nerf 2 3
4 (5) Schleich 1 1
5 (4) Fisher Price 8 6
6 Casdon 26 7
7 (9) Play-doh 6 19
8 (7) Hot Wheels 9 8
9 (10) Playskool Toys 19 24
10 (8) Mega Bloks 14 10
11 (13) Crayola 10 11
12 (11) Mcfarlane Toys 5 4
13 (12) Mattel Games 18 15
14 Fortnite 22 5
15 (16) Jokes And Gags Toys 20 21
16 (18) Baby Alive Toys 39 16
17 (15) National Geographic Toys 13 9
18 (20) Little Live Toys 12 18
19 (21) Fun Sport Toys 35 38
20 (23) Wood Works Toys 45 New/Re-Entry

Characters insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 1 1
2 (3) Transformers Toys 2 6
3 (4) Pokemon Toys 3 2
4 (2) Peppa Pig 5 4
5 WWE Toys 18 34
6 Barbie Toys 7 5
7 (9) Super Mario Toys 40 26
8 (7) Thomas And Friends Toys 16 9
9 (10) He-man And The Masters Of The Universe New/Re-Entry New/Re-Entry
10 (11) Cocomelon Toys 31 20
11 (8) Pj Masks Toys 10 11
12 (15) Blaze Toys New/Re-Entry 21
13 (14) Bing Toys 4 7
14 (13) Dc Comics Toys 6 3
15 (12) Ben 10 Toys 14 8
16 Halo Toys 24 10
17 Mortal Kombat Toys 17 19
18 Miraculous Toys 11 42
19 (21) G.I Joe Toys 12 New/Re-Entry
20 (22) Care Bears Toys 8 43

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 1
2 (5) Arts and Crafts Activities 8 15
3 (2) Games 7 2
4 (3) Electronic Toys 3 4
5 (4) Toy Vehicles 4 6
6 Role Play Toys 9 8
7 Dolls & Accessories Toys 6 7
8 (9) Sensory Toys 14 11
9 (8) Toy Guns And Weapons 5 5
10 Plush 2 3
11 (12) Educational Toys 12 9
12 (11) Building & Construction Toys 15 12
13 (15) Play Dough And Modelling Clay 11 16
14 (13) Sports and Outdoor Toys 10 13
15 (14) Baby & Toddler Toys 13 10
16 (17) Putty And Slime Toys 30 26
17 (18) Party Bag Fillers 18 21
18 (19) Jigsaw & Puzzles 29 20
19 (16) Wooden Toys 23 18
20 (21) Stickers 24 29

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Super Hero Toys 1 1
2 Farm Toys 2 2
3 Fairies And Princess Toys 5 5
4 Warrior Toys 7 12
5 Dinosaurs Toys 3 6
6 Alien And Monster Toys 4 3
7 Wild Animal Toys 6 4
8 Unicorn 8 7
9 Army Toys 11 10
10 Sea Life Toys 9 8
11 Fire And Rescue Toys 12 13
12 (13) Medic Toys 10 9
13 (14) Poop Toys 17 New/Re-Entry
14 (12) Football Toys 14 17
15 Police Toys 18 14
16 Pirate Toys 13 11
17 Halloween 16 18
18 Western Toys 15 16
19 Easter New/Re-Entry 15