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Insights...

Insights is designed to provide you with invaluable information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights gives you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 (2) Nerf 1 2
2 (1) Hasbro Gaming 2 1
3 (7) Crayola 5 4
4 (3) Play-doh 9 3
5 Schleich 4 12
6 (4) Treasure X 8 24
7 (6) Teamsterz Toys 10 6
8 Bontempi Toys 17 10
9 Stretch Armstrong 14 38
10 (11) Little Live Toys New/Re-Entry New/Re-Entry
11 (18) Fun Toys 11 5
12 (17) Jokes And Gags Toys 20 15
13 Mashems 13 29
14 (16) Slam Stars Toys New/Re-Entry New/Re-Entry
15 Gookha Toys 38 37
16 (14) Traditional Games 29 11
17 (10) Top Trumps 12 8
18 (23) Baby Alive Toys 55 17
19 (20) Fun Sport Toys 45 60
20 (21) Pikmi Pops Toys 52 New/Re-Entry

Characters insights

Position Day Change Character L/W Position L/M Position
1 (2) Transformers Toys 2 2
2 (1) Disney Toys 1 1
3 Peppa Pig 4 3
4 Pj Masks Toys 5 4
5 Overwatch 3 New/Re-Entry
6 Pokemon Toys 14 5
7 My Little Pony Toys 7 7
8 Ben 10 Toys 6 New/Re-Entry
9 Postman Pat Toys 22 17
10 Vampirina Toys 19 9
11 (15) Fireman Sam Toys New/Re-Entry 11
12 (11) Shopkins Toys 8 6
13 (12) In The Night Garden Toys New/Re-Entry New/Re-Entry
14 (13) Doctor Who Toys 12 New/Re-Entry
15 (14) Dc Comics Toys 9 18
16 Paw Patrol Toys 17 10
17 Barbie Toys 16 15
18 (24) Emoji Toys 15 12
19 New Super Wings New/Re-Entry New/Re-Entry
20 (21) Ben And Holly Toys 23 21

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 1
2 (3) Toy Guns And Weapons 2 5
3 (2) Games 3 2
4 (6) Sports and Outdoor Toys 4 4
5 Electronic Toys 5 3
6 (4) Die Cast & Toy Vehicles 9 6
7 Blind Bags 11 15
8 (9) Dolls & Accessories Toys 10 10
9 (8) Play Dough And Modelling Clay 19 9
10 (12) Sensory Toys 14 16
11 (10) Party Bag Fillers 13 7
12 (11) Arts and Crafts Activities 6 8
13 Fancy Dress 7 11
14 Plush 24 20
15 Putty And Slime Toys 17 14
16 Musical Toys 22 21
17 (31) Painting 31 30
18 Cosmetics & Jewellery Toys 26 22
19 (20) Magic & Practical Joke Toys 21 24
20 (17) Stickers 25 27

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Super Hero Toys 1 1
2 Alien And Monster Toys 2 4
3 Wild Animal Toys 8 5
4 Fairies And Princess Toys 4 2
5 Dinosaurs Toys 3 3
6 Unicorn 6 7
7 Farm Toys 5 13
8 (9) Fire And Rescue Toys New/Re-Entry 11
9 (8) Pirate Toys 13 14
10 (11) Medic Toys 10 10
11 (12) Halloween 7 9
12 (13) Football Toys 12 6
13 (10) Sea Life Toys 9 8
14 Police Toys 15 12
15 Easter 14 New/Re-Entry
16 Army Toys 11 New/Re-Entry
17 (18) Warrior Toys New/Re-Entry 16
18 (17) Western Toys 16 15