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Insights...

Insights are designed to provide you with information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights give you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Schleich 1 6
2 Hasbro Gaming 3 2
3 Fisher Price 2 1
4 (7) Nerf 4 3
5 (10) Original Slinky 9 38
6 (5) Heroes Of Goo Jit Zu 20 19
7 (14) Fortnite 7 47
8 National Geographic Toys 17 9
9 (6) Hot Wheels 5 5
10 (4) Play-doh 16 8
11 (9) Mattel Games 11 18
12 (13) Mega Bloks 6 10
13 (20) Treasure X 45 35
14 (11) Casdon 12 7
15 Baby Alive Toys 54 24
16 (22) Playskool Toys 15 14
17 (21) Teamsterz Toys 13 11
18 (28) Toomies Toys 30 33
19 (18) Shimmer N Sparkle Toys 21 21
20 (19) Crayola 10 4

Characters insights

Position Day Change Character L/W Position L/M Position
1 Pokemon Toys 5 1
2 Disney Toys 1 2
3 Miraculous Toys New/Re-Entry 41
4 Jurassic World Toys 6 5
5 Peppa Pig 2 3
6 (8) Cocomelon Toys 25 22
7 (6) Barbie Toys 3 4
8 (12) My Little Pony 10 18
9 (10) Ghostbusters 7 14
10 (11) Blaze Toys 14 11
11 (9) Bing Toys 11 6
12 (7) Transformers Toys 13 12
13 (15) He-man And The Masters Of The Universe 17 44
14 (24) Pj Masks Toys 9 7
15 (13) Dc Comics Toys 18 9
16 (23) Dragon Ball 30 23
17 (28) Halo Toys 32 35
18 Love Monster 47 39
19 (17) In The Night Garden Toys 23 New/Re-Entry
20 (16) WWE Toys 20 21

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 1
2 Plush 7 9
3 Games 3 4
4 (6) Toy Vehicles 4 3
5 (4) Dolls & Accessories Toys 2 2
6 (5) Electronic Toys 5 5
7 (10) Sensory Toys 11 16
8 Role Play Toys 6 8
9 (12) Toy Guns And Weapons 8 10
10 (7) Baby & Toddler Toys 9 6
11 (9) Educational Toys 13 7
12 (11) Play Dough And Modelling Clay 20 13
13 Building & Construction Toys 12 12
14 Blind Bags 14 18
15 (16) Wooden Toys 16 23
16 (17) Putty And Slime Toys 23 24
17 (15) Arts and Crafts Activities 10 11
18 Sports and Outdoor Toys 15 14
19 Cosmetics & Jewellery Toys 21 17
20 (22) Fancy Dress 32 26

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Superhero Toys 1 2
2 Dinosaurs Toys 2 3
3 (4) Farm Toys 5 7
4 (3) Wild Animal Toys 7 8
5 (6) Alien And Monster Toys 3 5
6 (7) Christmas 6 1
7 (5) Fairies And Princess Toys 4 4
8 (12) Army Toys 12 11
9 Sealife Toys 10 6
10 (8) Unicorn 9 9
11 (10) Fire And Rescue Toys 14 10
12 (11) Warrior Toys 11 13
13 Medic Toys 8 16
14 Football Toys 13 18
15 (16) Poop Toys 17 New/Re-Entry
16 (19) Halloween 15 14
17 (15) Police Toys 16 15
18 (17) Pirate Toys 18 12
19 (18) Western Toys New/Re-Entry 17