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Insights...

Insights are designed to provide you with invaluable information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights give you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Nerf 3 2
2 Hasbro Gaming 1 1
3 Fortnite 4 7
4 Fisher Price 13 5
5 (6) Crayola 5 4
6 (5) Schleich 2 3
7 Play-doh 6 10
8 Teamsterz Toys 11 6
9 Mashems 23 44
10 Mega Bloks 7 17
11 Bestway 39 32
12 (13) Baby Alive Toys New/Re-Entry 84
13 (14) Little Live Toys 20 24
14 (12) Hot Wheels 12 47
15 (17) Aquadoodle Toys 42 16
16 (15) Fun Toys 50 15
17 (22) Spirograph Toys 30 12
18 (23) Fun Stationery 32 19
19 (25) Mattel Games 10 40
20 (18) Jokes And Gags Toys 18 20

Characters insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 1 1
2 Peppa Pig 5 2
3 Transformers Toys 2 6
4 Pj Masks Toys 12 3
5 Barbie Toys 3 4
6 Pokemon Toys 6 9
7 Dreamworks Toys 8 27
8 (9) WWE Toys 10 11
9 (8) Dc Comics Toys 24 12
10 Ben 10 Toys 15 7
11 Bing 9 8
12 Game Of Thrones 11 New/Re-Entry
13 Paw Patrol Toys 19 17
14 Enchantimals 13 30
15 My Little Pony Toys 26 10
16 Hey Duggee Toys New/Re-Entry New/Re-Entry
17 Polly Pocket 14 New/Re-Entry
18 (20) Power Ranger Toys 7 15
19 Fireman Sam Toys New/Re-Entry 18
20 (18) Harry Potter 22 16

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 1
2 Electronic Toys 4 2
3 (4) Die Cast & Toy Vehicles 8 4
4 (3) Games 2 3
5 (6) Toy Guns And Weapons 5 5
6 (5) Sports and Outdoor Toys 10 6
7 Dolls & Accessories Toys 3 7
8 Role Play Toys 6 9
9 (10) Baby & Toddler Toys 18 11
10 (11) Plush 9 10
11 (9) Blind Bags 13 16
12 Arts and Crafts Activities 7 8
13 Party Bag Fillers 16 12
14 Play Dough And Modelling Clay 11 21
15 (16) Fancy Dress 14 15
16 (17) Building & Construction Toys 12 19
17 (15) Sensory Toys 15 18
18 Colouring Books 23 17
19 (20) Educational Toys 20 14
20 (19) Cosmetics & Jewellery Toys 17 20

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Super Hero Toys 1 1
2 Fairies And Princess Toys 2 3
3 Farm Toys 3 4
4 Alien And Monster Toys 6 2
5 Dinosaurs Toys 4 6
6 Wild Animal Toys 5 5
7 Unicorn 7 8
8 Sea Life Toys 12 9
9 (10) Fire And Rescue Toys 14 13
10 (9) Football Toys 17 14
11 Medic Toys 10 15
12 (13) Police Toys 18 10
13 (12) Army Toys 8 7
14 (16) Pirate Toys 9 17
15 Halloween 15 11
16 (14) Poop Toys 13 20
17 Western Toys 11 12
18 Warrior Toys New/Re-Entry 16
19 Easter 16 18