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Insights...

Insights are designed to provide you with invaluable information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights give you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Nerf 1 1
2 (3) Fisher Price 8 4
3 (2) Schleich 4 2
4 Hasbro Gaming 2 3
5 (10) Play-doh 9 6
6 (9) Hot Wheels 20 15
7 Teamsterz Toys 15 17
8 (24) Bontempi Toys 31 32
9 (5) Mcfarlane Toys 19 47
10 (8) Casdon 18 16
11 (12) Playskool Toys 14 9
12 (26) Baby Alive Toys 10 26
13 Mattel Games 6 7
14 (11) Crayola 5 22
15 Zimpli Kids 45 13
16 (14) Bubblz 24 24
17 (6) Gookha Toys 32 45
18 (19) National Geographic Toys 7 23
19 (28) Fortnite 3 5
20 (17) Fun Sport Toys 27 30

Characters insights

Position Day Change Character L/W Position L/M Position
1 (2) Peppa Pig 2 3
2 (1) Disney Toys 1 1
3 Pokemon Toys 3 2
4 (6) Barbie Toys 8 5
5 (8) Cocomelon Toys 27 16
6 (4) Jurassic World Toys 7 6
7 Transformers Toys 5 8
8 (9) Mortal Kombat Toys 15 New/Re-Entry
9 (11) Thomas And Friends Toys 13 12
10 Harry Potter Toys 28 17
11 (17) Bing Toys 14 9
12 (16) WWE Toys 25 4
13 (12) Pj Masks Toys 9 18
14 Ben 10 Toys 10 10
15 Dc Comics Toys 12 14
16 (13) Dragon Ball 24 7
17 (24) Shopkins Toys New/Re-Entry 37
18 (19) Monsterverse 34 19
19 (20) Postman Pat Toys 23 26
20 (21) Polly Pocket 18 New/Re-Entry

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 1
2 Toy Vehicles 6 4
3 Electronic Toys 5 6
4 (6) Dolls & Accessories Toys 7 3
5 (4) Toy Guns And Weapons 2 5
6 (5) Games 3 8
7 (8) Plush 10 2
8 (7) Sports and Outdoor Toys 8 10
9 Role Play Toys 4 7
10 (11) Baby & Toddler Toys 12 11
11 (12) Musical Toys 24 25
12 (10) Educational Toys 11 14
13 Sensory Toys 16 9
14 (16) Play Dough And Modelling Clay 17 12
15 (14) Putty And Slime Toys 18 15
16 (15) Building & Construction Toys 14 17
17 (19) Bubbles Toys 23 21
18 (17) Party Bag Fillers 20 20
19 (21) Arts and Crafts Activities 9 16
20 (26) Fancy Dress 26 18

Themes insights

Position Day Change Theme L/W Position L/M Position
1 (2) Super Hero Toys 2 1
2 (1) Dinosaurs Toys 1 2
3 Farm Toys 3 4
4 (5) Fairies And Princess Toys 6 3
5 (6) Alien And Monster Toys 4 5
6 (7) Medic Toys 11 10
7 (8) Unicorn 7 6
8 (9) Wild Animal Toys 5 9
9 (10) Football Toys 9 8
10 (11) Sea Life Toys 8 12
11 (12) Fire And Rescue Toys 10 14
12 (13) Police Toys 14 15
13 (4) Warrior Toys 12 7
14 Western Toys 17 17
15 Pirate Toys 16 13
16 (18) Halloween 13 11
17 Poop Toys 18 18
18 (16) Army Toys 15 16