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Insights...

Insights are designed to provide you with invaluable information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights give you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Hasbro Gaming 3 5
2 Schleich 1 1
3 Nerf 2 3
4 (5) Crayola 5 2
5 (4) Mattel Games 10 9
6 (7) Fisher Price 6 4
7 (6) Hot Wheels 9 7
8 (9) Play-doh 8 8
9 (8) Little Live Toys 22 12
10 Fortnite 4 6
11 Teamsterz Toys 12 10
12 (16) Mega Bloks 23 13
13 (12) Heroes Of Goo Jit Zu 13 17
14 (13) National Geographic 21 16
15 (14) Spirograph Toys 7 18
16 (15) Baby Alive Toys 14 11
17 Trudi 32 New/Re-Entry
18 (22) Treasure X 17 52
19 (18) Gookha Toys 43 27
20 (32) Traditional Games 34 41

Characters insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 1 1
2 Peppa Pig 2 2
3 Pokemon Toys 3 4
4 Barbie Toys 4 5
5 Transformers Toys 9 3
6 Dragon Ball 14 10
7 Thomas And Friends Toys 7 6
8 WWE Toys 15 13
9 (10) Scooby Doo Toys 17 New/Re-Entry
10 (11) Dc Comics Toys 13 19
11 (9) Pj Masks Toys 6 17
12 (14) Power Ranger Toys 18 15
13 (19) Doom 32 New/Re-Entry
14 (12) Bing 8 14
15 (16) Ben 10 Toys 11 9
16 (13) Jurassic World Toys 29 12
17 (22) Stranger Things 5 16
18 (25) My Little Pony Toys 19 18
19 (31) Halo 39 21
20 (17) Hey Duggee Toys 16 35

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 1
2 Games 4 5
3 Electronic Toys 3 2
4 Die Cast & Toy Vehicles 5 3
5 Dolls & Accessories Toys 2 4
6 Toy Guns And Weapons 6 7
7 Plush 7 6
8 (9) Role Play Toys 10 13
9 (8) Wooden Toys 18 22
10 Arts and Crafts Activities 8 9
11 (12) Educational Toys 14 17
12 (11) Sports and Outdoor Toys 9 11
13 Baby & Toddler Toys 11 10
14 (15) Play Dough And Modelling Clay 12 14
15 (18) Building & Construction Toys 15 12
16 (14) Blind Bags 13 18
17 (16) Sensory Toys 16 16
18 (17) Colouring Books 19 23
19 (20) Party Bag Fillers 20 24
20 (19) Fancy Dress 17 20

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Super Hero Toys 1 1
2 (4) Fairies And Princess Toys 2 6
3 (2) Farm Toys 3 4
4 (3) Alien And Monster Toys 4 2
5 Wild Animal Toys 5 7
6 Dinosaurs Toys 6 5
7 Warrior Toys 12 18
8 Unicorn 7 8
9 Sea Life Toys 10 10
10 (15) Medic Toys 9 15
11 (10) Fire And Rescue Toys 13 11
12 (11) Army Toys 8 9
13 (19) Pirate Toys 16 19
14 (16) Christmas 18 3
15 (12) Police Toys 17 12
16 (14) Western Toys 11 14
17 Football Toys 15 17
18 (13) Halloween 14 13
19 (18) Poop Toys 19 16
20 Easter New/Re-Entry New/Re-Entry