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Insights...

Insights are designed to provide you with information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights give you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Tamagotchi 2 47
2 Schleich 3 1
3 (4) Fisher Price 5 4
4 (12) Heroes Of Goo Jit Zu 18 18
5 Hot Wheels 7 2
6 Mattel Games 9 8
7 (3) Nerf 1 3
8 (13) Teamsterz Toys 6 19
9 (7) Minecraft Toys 14 10
10 (8) Hasbro Gaming 4 5
11 (10) Mcfarlane Toys 19 14
12 (9) Mega Bloks 12 69
13 (21) Mashems 11 12
14 (83) Fun Sport Toys 55 7
15 (11) Toomies Toys 41 48
16 (14) Casdon 62 11
17 (18) Fun Toys 25 13
18 (27) Crayola 16 9
19 (16) John Deere Toys 52 55
20 (15) Spirograph Toys 23 22

Characters insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 1 1
2 Transformers Toys 2 2
3 (41) Dragon Ball 20 11
4 (3) Peppa Pig 3 4
5 Barbie Toys 7 6
6 Dc Comics Toys 6 14
7 (10) Cocomelon Toys 5 22
8 Minions Toys 18 9
9 (4) Jurassic World Toys 11 5
10 (7) Stranger Things New/Re-Entry 15
11 (16) Thomas And Friends Toys 10 17
12 (25) Pj Masks Toys 24 26
13 (18) Anime Heroes 17 New/Re-Entry
14 (28) Harry Potter Toys 23 20
15 (14) Pokemon Toys 19 New/Re-Entry
16 (35) WWE Toys New/Re-Entry 12
17 (33) Avatar The Last Airbender Toys New/Re-Entry New/Re-Entry
18 (21) Miraculous Toys 15 7
19 (9) Paw Patrol Toys 9 19
20 (11) G.I Joe Toys 31 3

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 1
2 (3) Toy Vehicles 4 2
3 (2) Electronic Toys 3 14
4 (5) Dolls & Accessories Toys 11 7
5 (6) Games 5 4
6 (7) Baby & Toddler Toys 9 16
7 (9) Plush 6 15
8 Role Play Toys 7 5
9 (17) Sports and Outdoor Toys 10 3
10 (4) Toy Guns And Weapons 2 6
11 Sensory Toys 8 8
12 Blind Bags 14 11
13 (10) Educational Toys 12 13
14 (13) Building & Construction Toys 13 27
15 (14) Arts and Crafts Activities 15 9
16 Party Bag Fillers 16 10
17 (15) Magic & Practical Joke Toys 19 18
18 (21) Fancy Dress 29 20
19 (20) Musical Toys 17 32
20 (22) Play Dough And Modelling Clay 18 12

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Superhero Toys 1 1
2 (3) Alien And Monster Toys 7 4
3 (4) Farm Toys 2 5
4 (2) Dinosaurs Toys 3 2
5 (6) Fairies And Princess Toys 4 6
6 (5) Wild Animal Toys 5 3
7 Fire And Rescue Toys 8 New/Re-Entry
8 (9) Sealife Toys 10 9
9 (8) Unicorn 6 7
10 (14) Police Toys 11 15
11 (12) Football Toys 13 8
12 (13) Medic Toys 9 17
13 (16) Warrior Toys New/Re-Entry New/Re-Entry
14 (11) Halloween 12 10
15 (10) Christmas 18 12
16 (15) Army Toys 17 14
17 Western Toys 15 13
18 (19) Pirate Toys 14 11
19 (18) Poop Toys 16 16