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Insights...

Insights is designed to provide you with invaluable information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights gives you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 (2) Hasbro Gaming 4 2
2 (1) Nerf 1 1
3 Crayola 5 9
4 Schleich 2 4
5 Play-doh 3 3
6 Teamsterz Toys 7 11
7 Fisher Price 17 49
8 Mattel Games 36 New/Re-Entry
9 (12) Hot Wheels 15 45
10 (9) Mega Bloks 28 New/Re-Entry
11 (10) Gookha Toys 11 25
12 (11) Bestway New/Re-Entry 6
13 Cra-z-slimy Toys 33 28
14 Furby Toys New/Re-Entry New/Re-Entry
15 (17) Fun Stationery 16 19
16 New Xootz New/Re-Entry New/Re-Entry
17 (18) Britains Toys 55 79
18 (20) Fun Toys 10 12
19 (15) Pikmi Pops Toys 6 15
20 (23) Hot Shots Toys 19 55

Characters insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 1 1
2 (3) Barbie Toys 2 14
3 (4) Peppa Pig 3 2
4 (2) Transformers Toys 4 3
5 Pj Masks Toys 6 5
6 (7) My Little Pony Toys 7 4
7 (6) Teletubbies Toys 15 15
8 Shopkins Toys 9 8
9 Doctor Who Toys 19 10
10 Overwatch 10 7
11 (15) Fireman Sam Toys New/Re-Entry 22
12 (13) Ben 10 Toys 5 6
13 (11) Pokemon Toys 8 11
14 Paw Patrol Toys 17 12
15 (12) Ben And Holly Toys 12 16
16 (20) Vampirina Toys New/Re-Entry 13
17 (23) Emoji Toys 14 23
18 (16) Dc Comics Toys 13 17
19 (17) Dreamworks Toys 18 New/Re-Entry
20 (18) Teenage Mutant Ninja Turtles 21 26

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 1
2 Games 6 4
3 Sports and Outdoor Toys 3 3
4 Toy Guns And Weapons 4 2
5 Electronic Toys 5 5
6 Die Cast & Toy Vehicles 7 10
7 Dolls & Accessories Toys 2 6
8 (10) Arts and Crafts Activities 15 13
9 (8) Play Dough And Modelling Clay 14 8
10 (11) Baby & Toddler Toys 16 14
11 (12) Educational Toys 20 17
12 (9) Plush 8 7
13 (15) Party Bag Fillers 11 16
14 Fancy Dress 9 9
15 (16) Putty And Slime Toys 17 15
16 (13) Building & Construction Toys 18 20
17 (19) Crayons And Chalk 27 23
18 (17) Blind Bags 12 12
19 (18) Sensory Toys 13 11
20 Painting 35 41

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Super Hero Toys 1 1
2 Alien And Monster Toys 2 2
3 (4) Farm Toys 7 6
4 (5) Wild Animal Toys 5 5
5 (3) Fairies And Princess Toys 3 3
6 Medic Toys 15 8
7 Unicorn 8 7
8 Football Toys 6 15
9 Sea Life Toys 9 9
10 (11) Fire And Rescue Toys 12 16
11 (10) Dinosaurs Toys 4 4
12 (13) Police Toys 17 13
13 (12) Poop Toys 19 New/Re-Entry
14 (15) Halloween 11 11
15 (14) Army Toys 14 18
16 (17) Pirate Toys 13 10
17 (16) Warrior Toys 16 12
18 (19) Western Toys 20 17
19 (18) Easter 10 14