Shop By: Brands | Department

Insights...

Insights are designed to provide you with information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights give you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Schleich 1 1
2 Hasbro Gaming 2 3
3 Fisher Price 5 4
4 (6) Mattel Games 8 7
5 Hot Wheels 3 2
6 (10) Mcfarlane Toys 7 10
7 (4) Play-doh 17 8
8 (14) Mega Bloks 10 12
9 (7) Minecraft Toys 22 23
10 (9) Nerf 11 5
11 (12) Casdon 6 54
12 (15) Tamagotchi 4 19
13 (8) Crayola 12 6
14 (16) National Geographic Toys 26 43
15 (21) Heroes Of Goo Jit Zu 16 48
16 (13) John Deere Toys 29 32
17 Original Slinky 75 24
18 (22) Funnyman Toys 33 57
19 (18) Cra-z-art 21 18
20 Stay Active 43 85

Characters insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 1 1
2 (3) Transformers Toys 12 2
3 (2) Peppa Pig 2 3
4 Monsterverse 6 12
5 Cocomelon Toys 11 9
6 (9) Dc Comics Toys 3 7
7 (16) Ben 10 Toys 19 30
8 (12) Pokemon Toys 4 13
9 (7) Miraculous Toys 9 21
10 (8) Teletubbies Toys 16 10
11 (6) Barbie Toys 7 4
12 (10) Dragon Ball 28 14
13 (11) Jurassic World Toys 13 6
14 (13) Ben And Holly Toys 23 25
15 Thomas And Friends Toys 8 5
16 (17) Paw Patrol Toys 22 11
17 (22) Super Mario Toys 10 18
18 (19) WWE Toys 21 16
19 (18) In The Night Garden Toys 18 33
20 (14) Power Ranger Toys 25 New/Re-Entry

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 1
2 Electronic Toys 4 4
3 (5) Role Play Toys 5 5
4 Games 3 3
5 (3) Toy Vehicles 2 2
6 (7) Baby & Toddler Toys 7 6
7 (6) Educational Toys 11 12
8 Plush 6 11
9 Dolls & Accessories Toys 9 7
10 Arts and Crafts Activities 15 13
11 Sensory Toys 10 10
12 (16) Building & Construction Toys 12 16
13 (12) Play Dough And Modelling Clay 19 17
14 (13) Sports and Outdoor Toys 13 20
15 Toy Guns And Weapons 16 9
16 (17) Putty And Slime Toys 14 18
17 (14) Blind Bags 8 8
18 Cosmetics & Jewellery Toys 18 15
19 Magic & Practical Joke Toys 17 23
20 (21) Party Bag Fillers 21 14

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Superhero Toys 1 1
2 Alien And Monster Toys 4 6
3 (4) Retro Toys 2 New/Re-Entry
4 (6) Dinosaurs Toys 6 3
5 (3) Farm Toys 3 4
6 (5) Wild Animal Toys 5 5
7 Fairies And Princess Toys 8 8
8 (9) Unicorn 11 7
9 (10) Football Toys 10 10
10 (8) Sealife Toys 12 9
11 (12) Fire And Rescue Toys 9 11
12 (11) Christmas 7 2
13 (14) Army Toys 17 16
14 (13) Medic Toys 15 12
15 Halloween 14 13
16 (17) Warrior Toys 16 New/Re-Entry
17 (19) Western Toys New/Re-Entry 15
18 (16) Police Toys 13 14
19 (20) Poop Toys 19 New/Re-Entry
20 (18) Pirate Toys 18 17