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Insights...

Insights are designed to provide you with information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights give you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Funko 1 3
2 Hasbro Gaming 4 5
3 Hot Wheels 5 1
4 (6) Smart Games 3 7
5 (4) Schleich 8 4
6 (5) Mattel Games 10 41
7 (8) Smartmax 11 20
8 (7) Play-doh 24 6
9 Playmobil 62 32
10 Fisher Price 31 13
11 (12) Top Trumps 13 15
12 (11) Teamsterz Toys 7 29
13 (14) Playmonster Games Toys 45 10
14 (15) Jokes And Gags Toys 15 17
15 (17) Cra-z-art New/Re-Entry 26
16 (19) Lamaze Toys 36 34
17 (13) Spirograph Toys 18 12
18 (21) Anime Heroes 42 New/Re-Entry
19 (18) Crayola 29 2
20 (16) Nerf 6 8

Brands on screen insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 1 1
2 Pokemon Toys 4 13
3 Miraculous Toys 3 4
4 (6) Paw Patrol Toys 21 7
5 (4) Teenage Mutant Ninja Turtles Tmnt 6 6
6 (7) Transformers Toys 17 31
7 (5) WWE Toys 8 8
8 (9) Peppa Pig 20 22
9 (13) Barbie Toys 28 11
10 (8) Harry Potter Toys 2 15
11 (10) Jurassic World Toys 23 35
12 Super Mario Toys 12 14
13 (11) One Piece 16 25
14 Dragon Ball 7 5
15 (16) Power Ranger Toys 15 9
16 (17) Dc Comics Toys 14 20
17 (15) Teletubbies Toys 18 10
18 Care Bears Toys 11 28
19 Ben And Holly Toys 39 2
20 (24) Crash Bandicoot Toys New/Re-Entry 32

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 1
2 Games 2 2
3 Toy Vehicles 5 3
4 Educational Toys 4 5
5 Jigsaw & Puzzles 8 11
6 Baby & Toddler Toys 12 14
7 Electronic Toys 3 4
8 Sensory Toys 13 16
9 (12) Arts and Crafts Activities 14 10
10 (9) Plush 11 6
11 Building & Construction Toys 10 18
12 (13) Play Dough And Modelling Clay 25 13
13 (17) Stickers 21 17
14 (10) Role Play Toys 7 9
15 (14) Sports and Outdoor Toys 6 22
16 (18) Magic & Practical Joke Toys 24 12
17 (15) Dolls 27 19
18 (16) Blind Bags 9 15
19 (20) Cosmetics & Jewellery Toys 22 24
20 (19) Colouring Books 18 21

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Superhero Toys 1 1
2 (3) Anime 5 3
3 (2) Dinosaurs Toys 7 10
4 Video Gaming 3 7
5 Alien And Monster Toys 4 2
6 Retro Toys 2 6
7 (8) Sealife Toys 8 9
8 (9) Wild Animal Toys 6 5
9 (7) Farm Toys 10 8
10 (11) Fairies And Princess Toys 11 4
11 (12) Unicorn 14 11
12 (13) Halloween 15 12
13 (16) Fire And Rescue Toys 9 17
14 (15) Pirate Toys 13 13
15 (14) Police Toys 17 14
16 (18) Christmas 21 15
17 (10) Football Toys 12 18
18 (17) Medic Toys 18 19
19 Knights And Warrior Toys 23 16
20 (23) Western Toys 16 New/Re-Entry