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Insights...

Insights are designed to provide you with invaluable information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights give you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Nerf 1 3
2 Hasbro Gaming 3 1
3 Fisher Price 4 5
4 Fortnite 9 7
5 Mattel Games 6 4
6 (7) Schleich 2 6
7 (8) Play-doh 5 9
8 (6) Crayola 7 2
9 (11) Baby Alive Toys 14 10
10 Mega Bloks 10 8
11 (9) Hot Wheels 8 11
12 Teamsterz Toys 12 19
13 Bestway 82 25
14 (15) Aqua Shot Toys 40 41
15 (14) Knex 13 29
16 (17) Treasure X 23 23
17 (21) Gelli Baff Toys 25 68
18 (19) Bontempi Toys 19 55
19 (22) Traditional Games 50 21
20 (54) Little Live Toys 33 20

Characters insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 1 1
2 Transformers Toys 2 2
3 Dc Comics Toys 7 10
4 Peppa Pig 3 3
5 Barbie Toys 4 6
6 WWE Toys 9 9
7 Super Mario Toys 17 New/Re-Entry
8 Thomas And Friends Toys 10 11
9 Pokemon Toys 8 7
10 Ben 10 Toys 5 12
11 (12) Bing 13 8
12 (11) Dreamworks Toys 11 5
13 My Hero Academia New/Re-Entry New/Re-Entry
14 (15) Pj Masks Toys 6 13
15 (14) Yokai Watch Toys 35 31
16 Cyberpunk New/Re-Entry New/Re-Entry
17 Call Of Duty New/Re-Entry New/Re-Entry
18 Teletubbies Toys 32 28
19 Power Ranger Toys 15 14
20 Sonic The Hedgehog 23 15

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 1
2 Games 2 2
3 Toy Guns And Weapons 6 7
4 (6) Dolls & Accessories Toys 4 3
5 (4) Electronic Toys 3 4
6 (5) Sports and Outdoor Toys 7 6
7 Die Cast & Toy Vehicles 5 5
8 Arts and Crafts Activities 8 8
9 Play Dough And Modelling Clay 10 13
10 Baby & Toddler Toys 11 15
11 Wooden Toys 17 34
12 Building & Construction Toys 13 11
13 Plush 9 14
14 Role Play Toys 12 10
15 Educational Toys 16 17
16 (19) Fancy Dress 23 19
17 Blind Bags 14 9
18 (20) Crayons And Chalk 26 16
19 (18) Sensory Toys 15 21
20 (16) Party Bag Fillers 18 18

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Super Hero Toys 1 1
2 Alien And Monster Toys 2 3
3 Fairies And Princess Toys 3 2
4 Farm Toys 4 5
5 (6) Unicorn 7 6
6 (5) Dinosaurs Toys 5 4
7 Wild Animal Toys 6 7
8 Army Toys 13 9
9 Sea Life Toys 8 8
10 (11) Football Toys 10 11
11 (10) Medic Toys 9 12
12 Poop Toys New/Re-Entry New/Re-Entry
13 Western Toys 12 15
14 (17) Fire And Rescue Toys 11 10
15 (14) Pirate Toys 14 17
16 (15) Halloween 15 13
17 (16) Police Toys 16 14