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Insights...

Insights are designed to provide you with invaluable information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights give you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Schleich 2 2
2 (3) Fisher Price 1 6
3 (2) Hasbro Gaming 4 5
4 Nerf 5 4
5 Hot Wheels 13 7
6 (7) Casdon 3 16
7 (10) Playskool Toys 6 3
8 (9) Crayola 11 9
9 (6) Play-doh 12 10
10 (8) Teamsterz Toys 10 15
11 Spirograph Toys 20 12
12 Mega Bloks 7 17
13 (18) Baby Alive Toys 19 78
14 (13) Fortnite 25 13
15 (14) John Deere Toys 21 50
16 (15) Toomies Toys 23 37
17 (57) Let's Go Studio New/Re-Entry New/Re-Entry
18 (17) Mcfarlane Toys 16 1
19 (16) Lamaze Toys 37 22
20 (29) Aquadoodle Toys 42 28

Characters insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 2 1
2 Peppa Pig 3 4
3 (4) Transformers Toys 9 7
4 (3) Pokemon Toys 7 6
5 Barbie Toys 1 3
6 (10) Ben And Holly Toys 22 29
7 (8) Thomas And Friends Toys 28 14
8 (6) Bing Toys 21 17
9 (7) WWE Toys 13 18
10 New Blue's Clues & You New/Re-Entry New/Re-Entry
11 (26) Ben 10 Toys 11 8
12 New Monsterverse New/Re-Entry New/Re-Entry
13 (9) Power Ranger Toys 17 New/Re-Entry
14 (16) Jurassic World Toys 6 5
15 (27) Ghostbusters 30 New/Re-Entry
16 (12) Dreamworks Toys 44 26
17 (14) He-man And The Masters Of The Universe 4 13
18 (13) Dragon Ball 25 36
19 Pj Masks Toys 8 15
20 (17) Super Mario Toys 32 34

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 1
2 Toy Vehicles 4 2
3 Dolls & Accessories Toys 2 5
4 (5) Electronic Toys 3 6
5 (4) Games 6 3
6 (8) Plush 11 4
7 (6) Baby & Toddler Toys 7 9
8 (9) Role Play Toys 5 7
9 (7) Toy Guns And Weapons 9 8
10 Arts and Crafts Activities 17 12
11 Blind Bags 14 19
12 Sports and Outdoor Toys 16 11
13 (15) Educational Toys 8 10
14 Sensory Toys 10 14
15 (16) Building & Construction Toys 12 18
16 (13) Play Dough And Modelling Clay 20 17
17 (25) Cosmetics & Jewellery Toys 25 25
18 Putty And Slime Toys 18 21
19 (17) Party Bag Fillers 15 13
20 Jigsaw & Puzzles 27 22

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Dinosaurs Toys 2 2
2 (3) Super Hero Toys 1 1
3 (2) Farm Toys 4 5
4 (5) Alien And Monster Toys 6 3
5 (4) Fairies And Princess Toys 3 7
6 Wild Animal Toys 7 4
7 Warrior Toys 9 8
8 Sea Life Toys 5 9
9 Fire And Rescue Toys 13 11
10 Medic Toys 12 13
11 (12) Unicorn 11 6
12 (14) Football Toys 10 15
13 (11) Police Toys 15 14
14 (13) Western Toys 18 New/Re-Entry
15 Halloween 14 10
16 Army Toys 8 16
17 (18) Poop Toys 17 17
18 (17) Pirate Toys 16 12