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Insights...

Insights is designed to provide you with invaluable information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights gives you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Nerf 1 1
2 Hasbro Gaming 2 2
3 (5) Top Trumps 8 6
4 Crayola 3 7
5 (6) Bestway 9 41
6 (3) Teamsterz Toys 6 9
7 Play-doh 11 4
8 (9) Beyblade Toys 5 5
9 (8) Lamaze Toys 33 17
10 (12) Hero Mashers Toys New/Re-Entry New/Re-Entry
11 (13) Schleich 4 3
12 (11) Mighty Mugs Toys 54 New/Re-Entry
13 (10) Fun Sport Toys 12 19
14 Paint-sation Toys New/Re-Entry New/Re-Entry
15 (18) Gookha Toys 7 42
16 (15) Dream Creations Toys 52 33
17 (16) Slinky Toys New/Re-Entry New/Re-Entry
18 (17) Ania Toys 31 50
19 Voltron Toys 42 11
20 Furreal Friends Toys New/Re-Entry 53

Characters insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 1 1
2 Pj Masks Toys 5 4
3 Transformers Toys 2 2
4 Pokemon Toys 3 5
5 Shopkins Toys 4 3
6 My Little Pony Toys 6 9
7 Paw Patrol Toys 13 11
8 Peppa Pig Toys 7 6
9 Dreamworks Toys 8 13
10 Barbie Toys New/Re-Entry 7
11 Emoji Toys 9 15
12 Ben 10 Toys New/Re-Entry 8
13 Wwe Toys 12 New/Re-Entry
14 Littlest Petshop Toys New/Re-Entry 10
15 Thomas And Friends Toys New/Re-Entry 20

Departments insights

Position Day Change Department L/W Position L/M Position
1 Games 3 2
2 Figures & Playsets Toys 4 1
3 Sports & Outdoor Toys 1 3
4 Toy Guns And Weapons 2 4
5 Electronic Toys 6 6
6 (7) Arts & Crafts Activities 9 10
7 (6) Die Cast & Toy Vehicles 8 7
8 Dolls & Accessories Toys 5 11
9 Plush 11 13
10 Dough & Modelling Clay 15 8
11 Baby & Toddler Toys 14 15
12 Building & Construction Toys 21 16
13 Putty And Slime Toys 13 12
14 (15) Party Bag Fillers 7 5
15 (14) Educational Toys 19 23
16 Activity Books 30 26
17 Colouring Books 24 24
18 Blind Bags 26 14
19 (20) Painting 34 41
20 (24) Magic & Practical Joke Toys 16 17

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Super Hero Toys 1 1
2 Farm Toys 5 5
3 Alien And Monster Toys 7 3
4 Wild Animal Toys 4 2
5 Fairies And Princess Toys 2 7
6 Sea Life Toys 8 8
7 (8) Football Toys 6 13
8 (7) Dinosaurs Toys 3 4
9 Pirate Toys 11 12
10 Police Toys 12 15
11 (12) Army Toys 10 11
12 (11) Medic Toys 14 6
13 (14) Halloween 15 14
14 (15) Western Toys 13 New/Re-Entry
15 (16) Warrior Toys 9 10
16 (17) Easter 17 9