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Insights...

Insights are designed to provide you with information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights give you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Schleich 1 1
2 Hasbro Gaming 2 10
3 Hot Wheels 4 4
4 Tamagotchi 3 2
5 Casdon 8 3
6 (7) Fisher Price 11 5
7 (6) Nerf 17 53
8 Crayola 6 22
9 (10) Mega Bloks 26 46
10 (9) Mattel Games 34 16
11 (12) Fun Stationery 22 52
12 (11) Playskool Toys New/Re-Entry 40
13 (24) Teamsterz Toys 16 12
14 (13) Minecraft Toys 25 17
15 (14) Heroes Of Goo Jit Zu 14 8
16 (20) Jokes And Gags Toys 18 32
17 (15) Dino World Toys 38 41
18 (22) Fun Toys 9 31
19 (27) Lamaze Toys 36 39
20 (18) Lankybox Toys 55 14

Characters insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 1 1
2 Transformers Toys 3 2
3 Teenage Mutant Ninja Turtles 2 New/Re-Entry
4 Care Bears Toys 9 9
5 Super Mario Toys 5 13
6 Teletubbies Toys 6 3
7 Miraculous Toys 7 22
8 Ben 10 Toys 25 30
9 (12) Peppa Pig 4 4
10 Dc Comics Toys 8 8
11 (9) Thomas And Friends Toys 24 11
12 (13) Pokemon Toys 27 34
13 (11) Monsterverse 20 5
14 (18) Power Ranger Toys 13 29
15 (14) WWE Toys 17 24
16 Paw Patrol Toys 14 18
17 (15) Anime Heroes New/Re-Entry New/Re-Entry
18 (17) Sonic The Hedgehog 15 7
19 The Gruffalo 47 41
20 (21) Barbie Toys 11 6

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 1
2 (3) Electronic Toys 4 2
3 (2) Toy Vehicles 2 4
4 Games 3 6
5 Plush 6 3
6 Role Play Toys 7 7
7 Baby & Toddler Toys 8 5
8 Sensory Toys 9 12
9 Party Bag Fillers 10 13
10 Blind Bags 11 9
11 Toy Guns And Weapons 13 21
12 Dolls & Accessories Toys 5 8
13 Educational Toys 22 10
14 (16) Building & Construction Toys 19 17
15 (14) Arts and Crafts Activities 16 11
16 (15) Sports and Outdoor Toys 12 22
17 Magic & Practical Joke Toys 15 14
18 (19) Bubbles Toys 33 18
19 (20) Colouring Books 23 25
20 (18) Cosmetics & Jewellery Toys 17 23

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Superhero Toys 1 1
2 Wild Animal Toys 4 4
3 (4) Dinosaurs Toys 5 6
4 (3) Farm Toys 2 7
5 Alien And Monster Toys 3 2
6 Sealife Toys 10 8
7 Retro Toys 7 3
8 Unicorn 8 10
9 Fairies And Princess Toys 6 5
10 (12) Fire And Rescue Toys 11 9
11 Football Toys 9 13
12 (13) Medic Toys 16 16
13 (10) Halloween 12 12
14 Police Toys 14 14
15 Easter 19 15
16 Warrior Toys 18 11
17 Pirate Toys 13 18
18 Poop Toys 17 New/Re-Entry
19 Army Toys 15 17