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Insights...

Insights are designed to provide you with invaluable information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights give you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Nerf 1 1
2 Hasbro Gaming 2 3
3 Schleich 4 2
4 Fortnite 10 6
5 (13) Fisher Price 6 4
6 (7) Teamsterz Toys 8 12
7 (6) Playskool Toys 3 9
8 Play-doh 7 7
9 (10) Lol Surprise 42 New/Re-Entry
10 (9) Magical Kingdom Toys 31 70
11 (14) Hot Wheels 5 38
12 (5) Crayola 15 5
13 (11) Fun Toys 14 10
14 (12) Fun Stationery 81 18
15 Baby Alive Toys 11 15
16 Top Trumps 25 17
17 (18) Mega Bloks 9 13
18 (17) Jokes And Gags Toys 44 36
19 (42) Stretch Armstrong 23 66
20 (22) Fun Stickers 19 30

Characters insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 1 1
2 Peppa Pig 2 2
3 (6) Wwe Toys 7 8
4 (5) Transformers Toys 6 4
5 (4) Pj Masks Toys 4 3
6 (8) Pokemon Toys 8 10
7 (3) Barbie Toys 5 5
8 (12) Overwatch 25 11
9 (7) Power Ranger Toys 10 12
10 (13) Fireman Sam Toys 21 19
11 (10) Dc Comics Toys 14 9
12 (9) My Little Pony Toys 9 7
13 (23) Vampirina Toys New/Re-Entry 20
14 (11) Harry Potter 3 New/Re-Entry
15 (16) Teletubbies Toys 20 21
16 (21) Ben 10 Toys 13 6
17 (14) Thomas And Friends Toys 11 18
18 New Trulli Tales New/Re-Entry New/Re-Entry
19 (18) Enchantimals 15 New/Re-Entry
20 (15) Shopkins Toys 12 13

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 1
2 (3) Electronic Toys 4 4
3 (5) Games 5 3
4 (6) Toy Guns And Weapons 6 2
5 (4) Die Cast & Toy Vehicles 2 5
6 (2) Dolls & Accessories Toys 3 6
7 (8) Sports and Outdoor Toys 8 8
8 (7) Party Bag Fillers 13 12
9 (11) Plush 7 7
10 Blind Bags 19 17
11 (12) Fancy Dress 10 11
12 (9) Role Play Toys 9 15
13 (18) Sensory Toys 18 25
14 (24) Baby & Toddler Toys 14 9
15 Building & Construction Toys 11 18
16 (19) Play Dough And Modelling Clay 15 14
17 (13) Arts and Crafts Activities 16 16
18 (17) Jigsaw & Puzzles 22 26
19 (14) Educational Toys 12 13
20 (16) Bubbles Toys 29 34

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Super Hero Toys 1 1
2 Fairies And Princess Toys 3 7
3 (4) Farm Toys 4 2
4 (3) Dinosaurs Toys 6 8
5 (6) Christmas 2 3
6 (8) Alien And Monster Toys 5 4
7 Wild Animal Toys 7 5
8 (5) Unicorn 9 6
9 (10) Fire And Rescue Toys 12 11
10 (9) Halloween 8 10
11 Sea Life Toys 13 9
12 (16) Medic Toys 10 17
13 (12) Army Toys 18 16
14 Western Toys 14 15
15 (13) Football Toys 11 12
16 (15) Pirate Toys 17 13
17 (18) Police Toys 16 14
18 (17) Poop Toys 15 19
19 Warrior Toys 19 18
20 Easter New/Re-Entry 20