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Insights...

Insights are designed to provide you with invaluable information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights give you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Nerf 3 1
2 Hasbro Gaming 1 3
3 Schleich 2 2
4 (5) Fisher Price 5 7
5 (6) Crayola 4 9
6 (8) Hot Wheels 8 5
7 (4) Teamsterz Toys 10 6
8 (7) Play-doh 6 18
9 Mattel Games 30 13
10 (11) Slinky Spring Toys 12 54
11 (13) Mega Bloks 9 24
12 Baby Alive Toys 23 16
13 (10) Playskool Toys 15 4
14 Hairdorables 17 New/Re-Entry
15 Minecraft Toys New/Re-Entry 58
16 (17) Top Trumps 19 23
17 (23) Little Live Toys 7 31
18 (21) Gelli Baff Toys 49 New/Re-Entry
19 (18) Pikmi Pops Toys 14 46
20 Fun Tattoos 72 62

Characters insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 1 1
2 (3) Peppa Pig 2 4
3 (2) Pj Masks Toys 8 6
4 (5) Pokemon Toys 10 3
5 (7) Barbie Toys 3 2
6 (4) Ben 10 Toys 18 7
7 (6) Transformers Toys 4 5
8 (9) Wwe Toys 12 14
9 (8) Overwatch 14 8
10 (13) Dc Comics Toys 11 9
11 My Little Pony Toys 7 11
12 (10) Shopkins Toys 5 10
13 (12) Vampirina Toys 22 24
14 (16) Enchantimals 6 21
15 (17) Top Wing 28 16
16 (18) Harry Potter 15 12
17 (20) Thomas And Friends Toys 9 13
18 (15) Bing 19 28
19 (21) Paw Patrol Toys 31 19
20 (22) Teenage Mutant Ninja Turtles New/Re-Entry New/Re-Entry

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 1
2 (6) Dolls & Accessories Toys 3 2
3 (2) Die Cast & Toy Vehicles 4 4
4 (3) Games 2 5
5 (4) Toy Guns And Weapons 8 6
6 (5) Sports and Outdoor Toys 6 3
7 Electronic Toys 5 7
8 Plush 7 13
9 (12) Arts and Crafts Activities 10 17
10 (16) Building & Construction Toys 12 10
11 Putty And Slime Toys 20 11
12 (13) Play Dough And Modelling Clay 11 23
13 (10) Fancy Dress 18 9
14 (18) Blind Bags 9 15
15 Educational Toys 14 16
16 (17) Sensory Toys 15 14
17 (19) Cosmetics & Jewellery Toys 19 22
18 (14) Party Bag Fillers 16 8
19 (9) Role Play Toys 17 18
20 Baby & Toddler Toys 13 12

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Super Hero Toys 1 1
2 Alien And Monster Toys 3 3
3 (5) Fairies And Princess Toys 2 4
4 (3) Wild Animal Toys 5 5
5 (14) Christmas 11 15
6 (4) Dinosaurs Toys 8 6
7 Farm Toys 4 2
8 (6) Unicorn 7 7
9 Medic Toys 15 13
10 Poop Toys 14 12
11 (12) Halloween 13 9
12 (13) Sea Life Toys 9 10
13 (11) Western Toys 19 11
14 (8) Fire And Rescue Toys 6 14
15 (16) Football Toys 12 8
16 (15) Pirate Toys 16 16
17 (18) Warrior Toys 18 18
18 (17) Police Toys 10 17
19 Army Toys 17 19