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Insights...

Insights is designed to provide you with invaluable information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights gives you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Nerf 1 1
2 Hasbro Gaming 3 2
3 Crayola 2 3
4 Schleich 4 4
5 Play-doh 5 6
6 New Aquadoodle Toys New/Re-Entry New/Re-Entry
7 (6) Teamsterz Toys 7 8
8 (7) Jokes And Gags Toys 17 12
9 (8) Gookha Toys 30 7
10 (9) Mighty Mugs Toys 21 11
11 (10) Fun Sport Toys 10 20
12 (11) Action Mission Toys New/Re-Entry 23
13 (12) Fun Tattoos 42 New/Re-Entry
14 Fun Toys 6 17
15 (16) Fun Stationery 36 13
16 (13) Furreal Friends Toys New/Re-Entry 15
17 (21) A Star Stationery 29 37
18 (20) Playskool Toys 15 5
19 (17) Petite Boutique Toys New/Re-Entry New/Re-Entry
20 (15) Shimmer And Shine Toys 19 New/Re-Entry

Characters insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 1 1
2 (3) Transformers Toys 3 2
3 (2) My Little Pony 4 4
4 (13) Pokemon 2 7
5 (4) Pj Masks 6 3
6 Peppa Pig Toys 9 8
7 (10) Emoji 12 New/Re-Entry
8 (7) Teenage Mutant Ninja Turtles Toys 8 New/Re-Entry
9 (8) Shopkins Toys 7 5
10 (9) Littlest Petshop Toys 11 6
11 Paw Patrol Toys 10 New/Re-Entry
12 Exogini Toys New/Re-Entry 10

Departments insights

Position Day Change Department L/W Position L/M Position
1 (2) Sports & Outdoor Toys 2 2
2 (1) Toy Guns And Weapons 1 1
3 Figures & Playsets Toys 4 3
4 Games 3 4
5 (11) Arts & Crafts Activities 12 10
6 Party Bag Fillers 10 13
7 (8) Die Cast & Toy Vehicles 6 6
8 (5) Electronic Toys 5 5
9 (7) Fancy Dress 15 15
10 (13) Dolls & Accessories Toys 7 7
11 (20) Baby & Toddler Toys 20 11
12 (10) Craft Supplies 14 8
13 (9) Desk Accessories 16 9
14 Building & Construction Toys 31 14
15 (16) Dough & Modelling Clay 8 12
16 (23) Educational Toys 19 23
17 (12) Putty And Slime Toys 25 26
18 (27) Colouring Pens 23 21
19 (15) Magic & Practical Joke Toys 13 17
20 (19) Role Play Toys 11 18

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Super Hero Toys 1 1
2 (3) Wild Animal Toys 5 3
3 (4) Fairies And Princess Toys 4 6
4 (2) Dinosaurs Toys 6 7
5 (6) Farm Toys 2 2
6 (10) Easter 16 9
7 (5) Alien And Monster Toys 7 4
8 (7) Football Toys 13 5
9 (8) Sea Life Toys 3 8
10 (9) Army Toys 11 11
11 Warrior Toys 8 10
12 Pirate Toys 12 14
13 Halloween 17 16
14 Police Toys 9 13
15 (17) Medic Toys 14 12
16 (15) Western Toys 10 17
17 (16) Fire And Rescue Toys 15 15