Shop By: Brands | Department

Insights...

Insights is designed to provide you with invaluable information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights gives you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Nerf 3 1
2 Fun Toys 2 2
3 Paint Glow 25 43
4 (13) Crayola 6 12
5 Teamsterz Toys 38 7
6 (11) Hasbro Gaming 10 4
7 (8) Schleich 1 5
8 (6) Fun Sport Toys 4 8
9 Fun Tattoos 16 30
10 Fun Stationery 12 21
11 (7) Bestway 5 3
12 Jokes And Gags Toys 11 47
13 (16) Bubble Magic Toys 14 50
14 (4) Funnyman Toys 55 23
15 (14) Fun Craft 45 New/Re-Entry
16 (15) Hot Shots Toys 8 13
17 Gookha Toys 9 11
18 (23) My Princess Collection Toys 31 44
19 Top Trumps 7 10
20 (18) Play-doh 18 6

Characters insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 1 1
2 (3) Emoji Toys 3 10
3 (2) Peppa Pig Toys 6 12
4 Transformers Toys 4 2
5 Paw Patrol Toys 13 6
6 (8) My Little Pony Toys 2 4
7 (6) Pj Masks Toys 5 9
8 (7) Shopkins Toys 8 3
9 Pokemon Toys New/Re-Entry 5
10 (11) Dreamworks Toys New/Re-Entry 8
11 (10) Littlest Petshop Toys New/Re-Entry New/Re-Entry
12 Yokai Watch Toys New/Re-Entry New/Re-Entry
13 Dc Comics Toys 7 New/Re-Entry
14 Ben 10 Toys 11 New/Re-Entry
15 Thomas And Friends Toys 9 11
16 Vampirina Toys 10 7

Departments insights

Position Day Change Department L/W Position L/M Position
1 Sports and Outdoor Toys 1 2
2 Party Bag Fillers 2 5
3 Fancy Dress 7 9
4 (5) Games 4 4
5 (4) Figures & Playsets Toys 3 1
6 Toy Guns And Weapons 5 3
7 (8) Die Cast & Toy Vehicles 10 11
8 (7) Magic & Practical Joke Toys 13 18
9 Cosmetics & Jewellery Toys 16 21
10 (11) Putty And Slime Toys 6 7
11 (12) Bubbles Toys 12 29
12 (10) Dolls & Accessories Toys 9 8
13 Arts and Crafts Activities 14 10
14 (15) Stickers 25 22
15 (14) Sensory Toys 20 16
16 (17) Building & Construction Toys 19 20
17 (16) Play Dough And Modelling Clay 21 12
18 Electronic Toys 8 6
19 Role Play Toys 11 24
20 Colouring Books 17 17

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Super Hero Toys 1 2
2 Wild Animal Toys 2 4
3 (4) Football Toys 3 6
4 (3) Fairies And Princess Toys 4 7
5 Halloween 12 12
6 Dinosaurs Toys 5 3
7 (8) Alien And Monster Toys 8 1
8 (9) Farm Toys 6 5
9 (7) Army Toys 10 14
10 Police Toys 14 9
11 Sea Life Toys 7 8
12 Pirate Toys 9 10
13 (14) Fire And Rescue Toys New/Re-Entry 13
14 (13) Western Toys 11 15
15 Medic Toys 15 11
16 Warrior Toys 13 16
17 Easter New/Re-Entry New/Re-Entry