Fisher-Price is a company that produces toys for infants and children, headquartered in East Aurora, New York. The company is a wholly owned subsidiary of Mattel, Inc.
Founded in 1930 by Herman Fisher, Irving Price and his wife, illustrator and artist Margaret Evans Price and Helen Schelle, the name Fisher-Price was established by combining two of the three founders' names.
Fisher-Price has created approximately 5,000 different toys since the early 1930s. One of Fisher-Price’s best-known lines is Little People toys, which includes people and animal figures along with various play sets such as a house, farm, school, garage and vehicles. The figures, which originally were wooden peg-style characters, are now molded of plastic and have detailed features.
