For over 100 years, the Crayola name has stood for creativity, imagination, innovation and family fun. It is an icon of childhood, and a name parents trust. The Crayola brand has grown into one of the most respected and recognized brands in the consumer marketplace.
Today consumers equate the Crayola brand with colour, fun, quality and development--all the characteristics that are reinforced in Crayola's growing product line which includes crayons, markers, coloured pencils, paints, modelling compounds and craft and activity products for use in schools and homes. The brand has come a long way since the first box of 8 Crayola crayons made its debut in 1903. Currently the company makes more than 100 different crayon colours, a multitude of colouring materials.
